The Future of Marketing is Creative

The world is facing information overload, research reveals in 2019 a single minute on the internet includes 188 million sent emails, 2.1 million snaps created on snapchat and 694,444 hours of content streamed on Netflix. While marketing teams swim in a sea of data and information, the future depends on creativity. Establishing a culture of creativity gives purpose to data intelligence, transforms the marketing team, and elevates customer experience. This white paper discusses why marketing is more complex than before and how creativity can give purpose to data intelligence.